Changing MO LLC consultancy group offers change navigation and management for senior marketers

 
Welcome to my new website which ushers in my new consulting business, Changing MO LLC, based on the tenets of the book I launched last year as well as ongoing dialogue and facilitation with CMOs over the course of the last few months.  In short, Changing MO consultancy offers change navigation and management for senior marketers, specializing in the key developments driving the rapid shifts in the marketing environment through social media, integration, harnessing influence and leveraging best practice across silos and geographical boundaries.

The website still houses information about my book, which I launched at the Cannes Lions International Festival of Creativity, but now there is a lot more information surrounding the services on offer, our terrific business partners, and our fantastically-clever board of advisors.  I must admit that it has been difficult to box in the specific services on offer, but the content provides a good snapshot, and I have partners and individual consultants on which to call to deliver the goods when it’s appropriate.

Taking a page from the book, the imagery of the website has taken a natural progression from “disruption” to the more general “change” and “rebirth” associated with nature.  It seemed appropriate to given the nature and theme of our services.

And the website links to my increasing social media presence – including an updated Twitter home page and new Pinterest account which includes what is probably my favorite pinboard on “fave infographics”.

Stay tuned over the coming months as new projects are posted, new events are announced, and new liaisons are agreed and launched.  In the meantime, I would welcome your feedback and ideas.
 
 
Welcome to the Changing MO blog.  Over the coming weeks I’ll be providing information about my new book, The Changing MO of the CMO – How the Convergence of Brand and Reputation is Affecting Marketers, as well as news and views on matters of change as it relates to marketing.

Interestingly, Forrester published a white paper last November entitled “CMO Mandate: Adapt Or Perish” which reported a staggering 75 percent of marketers planning to re-organize their function by the end of 2011. 

One driver of change is the convergence of brand and reputation which is disrupting the marketing function.  As a result, some CMOs are developing a new model of marketing which is detailed in the book.  It should be read by all marketers charged with defining and implementing change.