The last quarter of 2012 is a black hole for me.  I spent most of what free time I had finalizing the research for and writing my second book, submitting the manuscript to my publisher last month.  The second book was a bigger endeavor than the first, weighing in at some 42,000 words (versus the 30,000 words in my first tome), and it was a humungous task to distill and prioritize the really insightful information I obtained in my interviews with 26 thought-provoking CMOs.  The best I could do was find some intriguing commonalities, discover some superb new ideas, and collect several fabulous quotes, and from that, suggest some common themes and useful actions for the CMOs of today....and tomorrow. 

The biggest challenge now is settling on a title.  I've moved from one working title to the next with my publisher as the nature of my book changed from "the first 90 days and beyond" for these newly-appointed CMOs, to a more fundamental and broader angle around CMOs leading change, especially since the senior marketers I interviewed were in either newly-created positions or up-levelled positions in their organizations where they are expected to drive significant change across the enterprise.

To that end, I'm taking a vote among some of my CMO friends and business associates who work most closely with CMOs, but you can vote too - here's the link:  VOTE NOW.

And stay tuned for the book to be launched in the summer of 2013!

Welcome to my new website which ushers in my new consulting business, Changing MO LLC, based on the tenets of the book I launched last year as well as ongoing dialogue and facilitation with CMOs over the course of the last few months.  In short, Changing MO consultancy offers change navigation and management for senior marketers, specializing in the key developments driving the rapid shifts in the marketing environment through social media, integration, harnessing influence and leveraging best practice across silos and geographical boundaries.

The website still houses information about my book, which I launched at the Cannes Lions International Festival of Creativity, but now there is a lot more information surrounding the services on offer, our terrific business partners, and our fantastically-clever board of advisors.  I must admit that it has been difficult to box in the specific services on offer, but the content provides a good snapshot, and I have partners and individual consultants on which to call to deliver the goods when it’s appropriate.

Taking a page from the book, the imagery of the website has taken a natural progression from “disruption” to the more general “change” and “rebirth” associated with nature.  It seemed appropriate to given the nature and theme of our services.

And the website links to my increasing social media presence – including an updated Twitter home page and new Pinterest account which includes what is probably my favorite pinboard on “fave infographics”.

Stay tuned over the coming months as new projects are posted, new events are announced, and new liaisons are agreed and launched.  In the meantime, I would welcome your feedback and ideas.