Advisory Board of Changing MO

ADVISORY BOARD

When launched in 2012, Changing MO’s advisory board was comprised of an eclectic group of individuals, all of whom MaryLee Sachs worked with either as clients, colleagues or consultants. She is grateful for their unwavering support over the years, their words of wisdom and their guidance.

Dave Allen — founder, BrandPie

Maryam Banikarim — CMO, Gannett Corp, Inc.

Maddie Hamill — founder & MD, Venadar

Mhairi McEwan — co-founder & CEO, BrandLearning

Jeffrey Merrihue — CEO, MOFILM

Rosemarie Ryan — co-founder & head of brand strategy, CO:

Shona Seifert — co-founder & partner, fido

Ellen Shedlarz — human resource consultant

Paul Taaffe — head of communications, Groupon

David Wilson — founder & owner, Green Seed Group

Dave Allen

Dave Allen is founder of BrandPie, a former WPP colleague and former Kodak client. With over 26 years of brand strategy experience, he has advised corporations, governments and charities on branding issues worldwide. His clients have included AstraZeneca, BP, KPMG and Vodafone.

Maryam Banikarim

Maryam Banikareim is SVP & CMO of Gannett Co., Inc., where she is responsible for all company-wide marketing, communications and research efforts. A leading strategic marketing and communications expert, Maryam has more than 15 years of broadcast, publishing, multimedia and advertising agency experience. Prior to joining Gannett, she served as SVP for integrated sales marketing at NBC Universal and as CMO at Univision Communications, Inc.

Maddie Hamill

Maddie Hamill is a managing director of Venadar LLC. Prior to her founding of Venadar, she served as the managing partner of a strategy consulting firm and was a senior executive of The Coca-Cola Company responsible for creating and implementing the global strategy in 188 countries. Maddie has worked globally and in Europe in multiple disciplines, gaining unique insights into the needs of global corporations. Her diverse background includes positions as marketer, media strategist and research scientist.

Mhairi McEwan

Mhairi McEwan is co-founder and CEO of Brand Learning, leading global experts in transforming organizational marketing capabilities. Mhairi has worked at and with some of the world’s leading brands, including as VP of marketing for Pepsi-Co International where she was a former client, Unilever, Diageo and Burger King. She also is co-author of The Growth Drivers published in 2011.

Jeffrey Merrihue

Jeffrey Merrihue is founder and CEO of MOFILM. He began his career with RJR Nabisco in Spain in 1986 and over the course of eight years, he held marketing management positions in Canada, Ecuador, Venezuela, and Italy. Jeffrey moved to Kellogg in 1994 and, was my former client as director of European marketing. In 1998, he joined Initiative Media as European CEO, and in 2001, he joined Accenture as CEO of Accenture Marketing Sciences. In 2009, Jeffrey founded MOFILM which crowd-sources ads, short films and music for brands.

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Rosemarie Ryan

Rosemarie Ryan, is co-founder and head of brand strategy for CO:, and a former WPP colleague. A renowned leader, brand builder and rebel rouser in the marketing industry. She has been instrumental in positioning and building world class brands for Diageo, Johnson & Johnson, Debeers, Bing for Microsoft and JetBlue. As president of JWT North America, she brought the 125-year-old agency into 21st century with her efforts culminating in JWT being recognized as AdWeek’s global agency of the year.

Shona Seifert

Shona Seifert is the co-founder of fido (Fearless Innovation Designed Online), a privately held company with an unprecedented collaborative innovation system used by ESPN, GE, The New York Times, the NAACP, Time Warner Cable, WNBC, Blackstone-owned Pinnacle Foods, and other leading global organizations. Shona’s leadership and innovation experience was built over 25 years in the marketing business on four continents with such organizations as Ogilvy, TBWA Chiat Day and Nestle.

Ellen Shedlarz

Ellen Shedlarz is currently a human resource consultant and was most recently SVP of HR at Ziff Brothers Investment (ZBI). Previously, Ellen was at Morgan Stanley as COO for the global talent management organization, and prior to that, she was chief talent officer at WPP firm Hill & Knowlton where she was a former colleague. Before joining H&K, Ellen was chief administrative officer of Mercer Delta Consulting, and an administrative partner of McKinsey and Company. She is now dedicating herself full time to EcoHealth Alliance, a global nonprofit organization dedicated to innovative conservation science linking ecology and the health of humans and wildlife.

Paul Taaffe

Paul Taffee head of communications for Groupon, the leading deal-of-the-day website. Previously, he was chairman and CEO of WPP firm Hill & Knowlton where he was a colleague for many years, both in London and New York.

David Wilson

David Wilson is the founder and owner of the Green Seed Group, an international marketing consultancy that helps incubate and grow food and beverage brands with strategic advice, sales and marketing planning and execution. A marketer at heart, David was plucked out from his marketing director role for Quorn at Marlow Foods, where he was a former client, and appointed president to launch the Quorn Foods brand in the US in 2000. Under his stewardship, the Quorn brand rose to number one in the US natural foods meat-free category, overtaking Kellogg’s Morningstar Farms and Kraft Food’s Boca brand in the natural channel.