The biggest challenge now is settling on a title. I've moved from one working title to the next with my publisher as the nature of my book changed from "the first 90 days and beyond" for these newly-appointed CMOs, to a more fundamental and broader angle around CMOs leading change, especially since the senior marketers I interviewed were in either newly-created positions or up-levelled positions in their organizations where they are expected to drive significant change across the enterprise.
To that end, I'm taking a vote among some of my CMO friends and business associates who work most closely with CMOs, but you can vote too - here's the link: VOTE NOW.
And stay tuned for the book to be launched in the summer of 2013!