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SUMMARY
The convergence of brand and reputation is disrupting the marketing function. MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession, and how the two mix in a world where reputation is an increasingly important aspect to brand, and where the growth of social media has contributed to an increasing lack of control over how brands are perceived.
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands around the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. More details.
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands around the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. More details.
REVIEWS"A goldmine of information and findings about
how CMOs are incorporating social media and public relations in their marketing toolkit." – Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "This book addresses one of the most urgent and important challenges facing CMOs today and provides practical "from the trenches" examples, featuring many of today's leading CMOs. A real must read for today and tomorrow's CMO that want to build effective consumer dialogue." – Marc de Swaan Arons, Chairman, Effective Brands "The Changing MO of the CMO' is an up-close peek into the thinking of some of the world's most successful marketing communicators and leaders. MaryLee Sachs' expert analysis and commentary offers additional insights and lessons that will help anyone interested in how PR and communications can really make a substantial difference for an organization." – Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College "Emerging media has emerged as the socialized way we now market and communicate. MaryLee offers insights and relevant examples that motivate us to move past traditional roles and embrace stakeholder engagement as the new MO for CMOs." – Christa Carone, Chief Marketing Officer, Xerox |
ABOUT THE AUTHOR
MaryLee has over 25 years of integrated marketing experience in the international arena. Resident in the UK for 17 years before moving to New York nine years ago, she has worked with and advised many blue-chip organizations including P&G, PepsiCo, Kellogg’s, American Express, HSBC, Johnson & Johnson, Kodak, Motorola, Anheuser-Busch, Patek Philippe, Porsche, Beiersdorf and others. In many cases, strategic direction and campaign execution spanned the European region or were international in scope. Most work included integration across marketing disciplines.
LAUNCH
MaryLee Sachs unveiled her book at the Cannes Lions International Festival of Creativity in a workshop she co-chaired with EffectiveBrands' Marc de Swaan Arons on June 23, 2011.
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