Changing MO LLC consultancy group offers change navigation and management for senior marketers



CLIENTS / PROJECTS


Changing MO LLC is taking on a mixture of projects, and while 
some are in their infancy or cannot be mentioned due to confidentiality,
the following assignments can be highlighted.
Digital Life is a global study by WPP’s TNS into the attitudes and behaviors of the world’s consumers online. 
The study, which is based on over 72,000 in-depth interviews with people in 60 countries, provides the most comprehensive view of what people do online — and why they do it.  TNS also wanted a qualitative viewpoint from CMOs, so Changing MO undertook a “Voice of the CMO” piece. This report was based on one-to-one interviews with CMOs from a range of international organizations. The opinions have been also used as qualitative guidance to the reporting and analysis of the Digital Life study from TNS, which was launched in November 2011.

Working with partner Sociagility, Changing MO undertook a social media benchmarking project for Groupon in March, using Sociagility’s proprietary PRINT™ methodology overlaid with a qualitative analysis of Groupon within its competitive set.

Changing MO Master Class

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Changing MO created and delivered a four-hour "master class" designed to help PR executives work most effectively with marketing colleagues for the PRIA (Public Relations Institute of Australia) at the organization's annual conference in Sydney in October 2011.

 

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TNS Mobile Life 2012 is an investigation into the behaviors, motivations and priorities of the world's mobile phone users. It is based on 48,000 conversations in 58 countries, and is the most comprehensive view of how the world's consumers are using their phones today and the opportunities this presents for brands.  Changing MO led a project to explore how leading marketers view mobile's impact on their brands and business growth strategies. The report, entitled "Connected World", was released October 18, 2012.

The Conference Board Conferences

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Changing MO is organizing three conferences for The Conference Board to be hosted by TCB in New York in November 2012.

"Mobile in Marketing: Leveraging the Power of the Channel" is scheduled for Wednesday, November 7.

"The New/Next CMO: What It Takes to Win in Marketing" master class is scheduled for Thursday, November 8.

And "Social Good: Blending Cause and Marketing to Fuel Business Growth" is set for Friday, November 9.

Council on Social Media

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MaryLee Sachs is leading The Conference Board's new Council on Social Media, kicking off with an inaugural meeting at Facebook's headquarters campus on October 24-25.
Changing MO projects