Chief Marketing Officers (CMOs) from 10 iconic organizations - Changing MO LLC consultancy group offers change navigation and management for senior marketers
Changing MO LLC consultancy group offers change navigation and management for senior marketers
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explored how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.
Harry Pforzheimer
Harry Pforzheimer is Chief Communications Officer and Chief Marketing Officer of Intuit, the American software company that develops financial and tax preparation software and related services for small businesses, accountants and individuals. He took up the CMO reins in 2007 after leaving the company’s communications function since 2003. Previously, he was president of the Western region for Edelman PR, and worldwide director of corporate and marketing communications for Silicon Graphics.
Hugh Chambers
Hugh Chambersis Chief Commercial Officer for the British Olympic Association, the organization responsible for the UK’s participation in the Olympic Games. He was headhunted to lead the commercial side of the Olympic program with the BOA after he sold out of his motorsports business in 2005. Prior to having his own company, Chambers was group sales and marketing director for the Prodrive/BAR Honda team in Formula 1.
Laurence Bresh
Laurence Breshis Marketing Director of VisitBritain, the name used by the British Tourist Authority to market Britain. Bresh has been with VisitBritain since 2003 as General Manager of England Marketing. He took up his current role in 2009 after serving as Regional Director for Europe in the organization. Previously, Bresh has held a number of senior communications and marketing roles in Safeway Stores and e-learning agency Epic Group.
Danette Leighton
Danette Leightonbecame the Chief Marketing Officer of the Pac-12 Conference halfway through 2010 while it was still the Pac-10. Brought in by its new Commissioner Larry Scott as part of his new executive team, she has set about creating a new type of marketing team that could take the not-for-profit organizing governance body for college sports and athletics into a new era. She was previously Vice President of Marketing and Brand Development for the NBA’s Sacramento Kings and the WNBA’s Sacramento Monarchs.
Ann Lewnes
Ann Lewnesis Senior Vice President, Global Marketing, at Adobe Systems Inc., an American computer software company. She was appointed in 2006 from Intel where she had most recently been Vice President of Marketing. At Adobe, Lewnes is responsible for corporate brand and integrated marketing efforts worldwide, as well as the Adobe Foundation, and in addition to her marketing responsibilities, she also is responsible for the education segment of Adobe’s business.
Amy Curtis-McIntyre
Amy Curtis-McIntyre is Chief Marketing Officer of Old Navy, the American clothing brand and retail chain owned by Gap, Inc. She was appointed in 2010 after serving as SVP of Marketing for Hyatt Hotels, and previously in leading marketing roles for Jimmy John’s, JetBlue, Virgin Atlantic Airways and Celebrity Cruise Lines. She also has lectured widely and has served as an independent consultant to a variety of brands including Yahoo!, Google, Dunkin’ Brands, and BRGuest Restaurants.
Beth Comstock
Beth Comstockhas been Chief Marketing Officer and Senior Vice President at GE, the American multi-national conglomerate corporation, since 2008. Previously, she was president of Integrated Media at NBCUniversal, and before that, she served as GE’s first CMO in more than 20 years when she helped to reinvigorate marketing across the company, introducing the “ecomagination” program.
Jeffrey Hayzlett
Jeffrey Hayzlett was Chief Marketing Officer of the Eastman Kodak Company from 2006 to 2010. Named by Forbes Magazine as the “Celebrity CMO” for his numerous television and public appearances, Hayzlett was responsible for the company’s worldwide marketing operations, including the design and implementation of all marketing strategies, investments, policies and processes. Prior to joining Kodak, he operated his own communications firm, Hayzlett and Associates. Hayzlett also is author of best-selling "The Mirror Test – Is Your Business Really Breathing?
Jon Iwata
Jon Iwatais Senior Vice President, Marketing and Communications, for IBM, the American multi-national computer, technology, business consulting and IT consulting corporation. The catalyst for his rise to lead IBM’s marketing team worldwide was not about gaining efficiencies but rather to enhance the effectiveness of the function across two aspects – external and internal. He was appointed in 2008 after servicing as Senior Vice President of Communications with the company since 2002. He has been with IBM since 1984.
Simon Sproule
Simon Sproule is Corporate Vice President, Global Marketing Communications, at Nissan Motor Company, a multi-national automaker headquartered in Japan. He was appointed in 2010 after serving as Director, Communications, for the Renault-Nissan Alliance based in Paris, France. In addition to a stint as Corporate Vice President, Communications, at Microsoft, Sproule career spans a range of automotive brands in different regions including Aston Martin Jaguar Land Rover and Ford.