In the research for this book, 26 CMOs were interviewed from a range of B2C and B2B organizations. In all cases, their roles were different to what had gone before — they had been appointed within relatively recently to a newly-created role, a heightened role, or a post requiring significant restructuring. Their participation was gratefully received — for allowing us to peer into their organizations and, by doing so, contributing to and curating this book. All of them are to be congratulated for leading change in their organization, going boldly where no one has been before.

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Asim Zaheer
SVP
Worldwide Marketing
Hitachi Data Systems 
 

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Carin Van Vuurin
CMO
Usablenet    

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Carlos Zepeda
VP
Marketing
Alpargatas USA/Havaianas  

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Christine Heckart
CMO
ServiceSource    

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Danielle Tiedt
CMO
YouTube    

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Douwe Bergsma 
CMO
Georgia—Pacific

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Elisa Steele 
CMO
Skype
CVP Marketing
Microsoft

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Erin Nelson
CMO
Bazaarvoice

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Ian Drew
EVP
Marketing and Business Development
ARM    

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Jack Armstrong
Director
Marketing Communications North America
BASF

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Jeff Jones
EVP and CMO
Target Corporation    

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Jonathan Becher
CMO
SAP    

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Julie Woods-Moss 
CMO
Tata Communications    

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Lisa Caputo 
EVP
Marketing & Communications
The Travelers Companies    

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Marc de Grandpre
Head of Marketing
KIND Snacks    

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Marcy Shinder
Head of Global Marketing
Nielsen

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Martine Reardon 
CMO
Macy’s    

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Maryam Banikarim
SVP and CMO
Gannett Corporation    

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Michael Sneed
VP
Global Corporate Affairs
Johnson & Johnson

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Michelle Peluso
Global Consumer Chief Marketing and Internet Officer
Citigroup

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Mike Ma 
Head of Retail Advertising and Prospect Marketing
Vanguard

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Nigel Burto
CMO
Colgate—Palmolive

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Scott Ballantyne
Global CMO
Fab.com   

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Scott Moffitt 
EVP
Sales and Marketing
Nintendo. North America

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SP Shukla
President
Group Strategy
and Chief Brand Officer
Mahindra Group

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Susan Lintonsmith 
Global CMO
Quiznos    

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