Chief Marketing Officers (CMOs) from 10 iconic organizations - Changing MO LLC consultancy group offers change navigation and management for senior marketers
Changing MO LLC consultancy group offers change navigation and management for senior marketers
In the research for this book, 26 CMOs were interviewed from a range of B2C and B2B organizations. In all cases, their roles were different to what had gone before — they had been appointed within relatively recently to a newly-created role, a heightened role, or a post requiring significant restructuring. Their participation was gratefully received — for allowing us to peer into their organizations and, by doing so, contributing to and curating this book. All of them are to be congratulated for leading change in their organization, going boldly where no one has been before.
Asim Zaheer SVP Worldwide Marketing Hitachi Data Systems
Carin Van Vuurin CMO Usablenet
Carlos Zepeda VP Marketing Alpargatas USA/Havaianas
Christine Heckart CMO ServiceSource
Danielle Tiedt CMO YouTube
Douwe Bergsma CMO Georgia—Pacific
Elisa Steele CMO Skype CVP Marketing Microsoft
Erin Nelson CMO Bazaarvoice
Ian Drew EVP Marketing and Business Development ARM
Jack Armstrong Director Marketing Communications North America BASF
Jeff Jones EVP and CMO Target Corporation
Jonathan Becher CMO SAP
Julie Woods-Moss CMO Tata Communications
Lisa Caputo EVP Marketing & Communications The Travelers Companies
Marc de Grandpre Head of Marketing KIND Snacks
Marcy Shinder Head of Global Marketing Nielsen
Martine Reardon CMO Macy’s
Maryam Banikarim SVP and CMO Gannett Corporation
Michael Sneed VP Global Corporate Affairs Johnson & Johnson
Michelle Peluso Global Consumer Chief Marketing and Internet Officer Citigroup
Mike Ma Head of Retail Advertising and Prospect Marketing Vanguard
Nigel Burto CMO Colgate—Palmolive
Scott Ballantyne Global CMO Fab.com
Scott Moffitt EVP Sales and Marketing Nintendo. North America
SP Shukla President Group Strategy and Chief Brand Officer Mahindra Group