News on the book "Changing MO of the CMO" - Changing MO LLC consultancy group offers change navigation and management for senior marketers
Changing MO LLC consultancy group offers change navigation and management for senior marketers


NEWS & EVENTS

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December 1, 2014

"A New Breed of Global CMOs: What They Know and You Don't" article published by The CMO Club.

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July 1, 2014

"What the new breed of CMOs know that you don't" article in CMO.com.au based in Australia
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May 2014
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Abstracts & Extracts from MaryLee's book are featured in the latest issue of PeerSphere, the Chief Marketing Officer (CMO) Council's peer-powered, peer-inspired and peer-driven publication focusing on the latest global developments and strategies in marketing.  Featuring insights and innovation trips from senior marketing executives worldwide, PeerSphere provides an in-depth quarterly resource to help marketers improve their performance and effectiveness.
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March 16, 2014

As endorsed by the CMO Council.
November 2013
What does it take to be a great CMO? - video excerpts from the New York City book launch...
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November 2013

The Game Changers newsletter featured an article entitled The Least Understood Member of the C-Suite.
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October 9, 2013

CMO Club Innovation and Inspiration Summit - moderated a panel of CMOs with Guy Longworth of Sony Playstation, Susan Lintonsmith of Quiznos, and Danielle Tiedt of YouTube on the theme of "The New Breed of CMOs - What They Know".
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September 26, 2013

New York City Book Launch hosted by MSLGroup North America, with a CMO panel featuring Michael Sneed of Johnson & Johnson, Elisa Steele of Skype / Microsoft, and Marc de Grandpre of KIND Snacks.  The corresponding INFOGRAPHIC was produced by host MSLGroup based in date from the book.  
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The reverse of the INFOGRAPHIC featured data points from the CMO panelists.
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September 2013
Global CMO Magazine cover story (see pages 38-43) entitled "Great Leaders Are Great Learners", with excerpts from book launch event at the Cannes Lions International Festival of Creativity featuring a CMO panel with Julie Woods-Moss, CMO of Tata Communications; Douwe Bergsma, CMO of Georgia-Pacific; and Renee Wilson, North America president of MSLGroup.

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June 20, 2013
PRWeek USA announced video blog produced by MSLGroup featuring the launch of What the New Breed of CMOs Know That You Don't.

June 18, 2013
Campaign India article entitled:  

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Cannes 2013: 'Marketers must hang out with their most difficult customers' headlined the article covering the Forum panel which introduced the new book, and which was labeled as a session "inspired by Changing MO founder MaryLee Sachs".

June 17, 2013
The 60th Cannes Lions International Festival of Creativity 

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CHANGING MO LLC / MSLGROUP joined together to produce a Forum session for the Talent content stream on Monday, June 17, 2013.  Entitled "Partners in Crime: How CMOs Find and Foster the Best Talent", a 30-second video was produced to promote the event, which was streamed on the Cannes Lions' video channel and its Forum events, as well as via YouTube channels for MSLGroup and MaryLee Sachs.   Watch it here:  Partners in Crime: How CMOs Find and Foster the Best Talent.
June, 3013

Global CMO magazine

Feature in June issue of Global CMO — The Magazine, published by the Global Marketing Network (GMN).
June 14, 2013

Indigo Zebra Radio

Radio interview from South Africa's Indigo Zebra Radio. Discussing MaryLee's new book — What the New Breed of CMOs Know That You Don't
April 1, 2013

Insiders Perspective Into the World of CMOs

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An audio interview between Bob Garlick, "The Great Idea Guy", and MaryLee on the subject of her first book and how to get the best out of it...and an early view of MaryLee's second book - What The New Breed of CMOs Know That You Don't - to be launched in June at the Cannes Lions International Festival of Creativity.
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