NEWS

April 1, 2013
Insiders Perspective Into the World of CMOs - An audio interview between Bob Garlick, "The Great Idea Guy", and me on the subject of my first book and how to get the best out of it...and an early view of my second book - What The New Breed of CMOs Know That You Don't - to be launched in June at the Cannes Lions International Festival of Creativity.

 Oct 22, 2012
Market Leader Interview - Hugh Chambers, Chief Commercial Officer at the British Olympic Association (BOA)
Tom Holmes talks to Hugh Chambers and includes The Changing MO of the CMO as a reference.

June 8, 2012
How the challenges of marketing are affecting the PR profession
Introduced by PRSA chair-elect Mickey Nall, MaryLee Sachs delivered the lunch keynote at the 13th annual PRSA Leadership Rally in New York City for all chapter presidents-elect and district/section chairs-elect - with a record attendance of 130 delegates.

May 7, 2012
Author Author marketing industry pros speak about their books
A panel moderated by MaryLee during Creative Week featuring four other authors (from left to right - MaryLee, Allison Arden, Paul Lavoie, Scott Goodson and Baratunde Thurston; photo courtesy of Margarita Corporan)

January 2012
Should PR be part of marketing?
The first chapter of MaryLee's book, The Changing MO of the CMO, was featured in 
Market Leader, the quarterly journal of Britain’s Marketing Society

January 6, 2012
PR and marketing need to work more closely as one
MaryLee spoke at the Syracuse University Professional Development Seminar for Alumni

November 1, 2011
Mel Carson of Microsoft Advertising reviews the book The Changing MO of the CMO

Oct 24, 2011
MaryLee Sachs speaks to the integration of PR with marketing as a trend
Interviewed by Trevor Young of the “PR Warrior” blog at the PRIA PR Next Conference in Sydney

October 23-24, 2011
How PR can more effectively integrate with marketing

MaryLee hosted a four-hour Master Class and gave the closing Keynote on day 1 of the Public Relations Institute of Australia’s National Conference in Sydney

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October 16, 2011
MaryLee Sachs presented a holistic point of view around PR and marketing
MaryLee led a professional development session at the PRSA International Conference in Orlando, Florida

October 16, 2011
MaryLee speaks to the changing reporting lines of PR 
Interviewed by Critical Mention at the PRSA International Conference in Orlando, Florida

Oct 5-6, 2011
MaryLee hosted a CMO panel to discuss the blending of brand and reputation
The panel at The CMO Club Fall Summit in Beverly Hills, California, featured Danette Leighton of the Pac-12, Doug Biehn of Blue Shield of California, and Harry Pforzheimer of Intuit

October 3, 2011
MaryLee hosted a CMO panel to talk about “Winning the Marketing War”
The panel was featured during Advertising Week 8 (#AW8) in New York City, featured Beth Comstock of GE, Rob Price of CVS, Stephanie George of Time Inc., and Raj Subramaniam of FedEx

After the CMO Panel at #AW8 MaryLee was interviewed by MicrosoftAdvertising, speaking to the effect of digital media on marketing and tells how best to capitalize on the latest trends.

September 29, 2011
MaryLee writes about the global imperative for change for CMOs
MediaBizBloggersblog

August 19, 2011
MaryLee speaks to countering internal PR turf battles
Interviewed by Influencing.com in Australia

August 12, 2011
MaryLee writes about where PR should sit in an organization
Blog featured by the Institute for Public Relations

August 2011
MaryLee speaks to the changing role of the CMO

Interviewed by MENG (Marketing Executives Networking Group) posted to megonline.com

July 20, 2011
MaryLee sets the context for the changing role of the CMO
Chapter 1 excerpt for The Game Changers newsletter

July 15, 2011
MaryLee challenges the PR community around marketing
Op-ed in the Holmes Report

July 7, 2011
MaryLee speaks to a blended approach to communications and marketing
Blog posted to PRSAY, the PRSA website

June 27, 2011
MaryLee provides a recap on the International Cannes Festival of Creativity
Blog posted to PRSAY, the PRSA website

June 22, 2011
Cannes Lions Daily spoke with MaryLee on her official book unveiling at the Cannes Lions International Festival of Creativity

June 2011
PR pros will need to adjust to the changing MO of the CMO
Op-ed in PRWeek US print edition and online

Summer 2011
How CCOs’ (chief communications officers) role is changing alongside CMOs’ roles
Career development article featured in The Public Relations Strategist, published by PRSA

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