CHANGING MO NEWS
August 20, 2012
Mid-Size CEOs: What Can A CMO Do For You?
MaryLee guest-blogged for Chief Outsiders on the role of the modern CMO.
July 24, 2012
Let the Social Games Begin
MaryLee reported on the social media performance of the Olympic sponsors in the lead-up to the London Olympic Games. Her blog was carried by MediaBizBloggers.com as well as repeated by LegalNews.com.
July 26, 2012
Integrating Social Media Into Your Talent Strategy
MaryLee will moderate a webcast featuring Jennifer McClure, president of Unbridled Talent LLC, a Cincinnati-based consulting firm, for The Conference Board.
May 8 and 10, 2012
How is Convergence of Brand and Reputation is Affecting Marketers?
MaryLee hosted and moderated a series of two webcasts for The Conference Board on
May 8 and 10, 1pm ET, entitled “The Changing MO of the CMO — How the Convergence of Brand and Reputation is Affecting Marketers”.
Tuesday, May 8, MaryLee interviewed Christa Carone, SVP and Chief Marketing Officer of Xerox. See The Conference Board Webcast video.
Thursday, May 10, MaryLee interviewed Bill Becker, Director of the Brand Center of Excellence, Deere & Company. See The Conference Board Webcast video.
June 24, 2012
Data, Politics and Fear: The Challenges Facing Today's Global Marketers
MaryLee assembled and moderated a panel of senior marketers at this year's Cannes Lions International Festival of Creativity at the McCann Rendezvous on the "fringe" festival. Participants included Wendy Clark, SVP of integrated marketing comms and capabilities at Coca-Cola; John Travis, brand marketing VP at Adobe; Maryam Banikarim, SVP and CMO at Gannett Corp; and Michelle Klein, VP of global marketing, communications and digital for Smirnoff at Diageo.
May 7, 2012