Maryam Banikarim
Maryam Banikarim was appointed SVP and CMO of Gannett Co., Inc. in March 2011. In the newly created position, she is responsible for all companywide marketing, communications and research efforts. She joined from NBCUniversal where she was SVP of Integrated Sales Marketing, and previously she was CMO at Univision. Banikarim also owned and managed her own consulting firm where she provided management and marketing consulting services to a variety of clients, including Time Warner, Deutsche Bank, and Bacardi Ltd.
Kevin Lane Keller
Kevin Lane Keller is the E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on that topic. He is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management, and has consulted some of the world's most successful brands including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller.
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Philip Kotler
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Professor Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction, and they are also widely used around the world. Kotler has been consulted by many large companies including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Samsung, Coca-Cola and Motorola.
Christa Carone
Christa Carone has been the CMO of Xerox Corporation since September 2008, and was appointed VP of the corporation in May 2010. She is responsible for global marketing strategy and initiatives that include advertising, experiential marketing, public relations, internal communications, integrated campaigns, interactive and social marketing, and the Xerox Foundation. In 2010, she was named one of the best marketers of the year by BtoB Magazine, and in 2011, she was honored by the Advertising Women of New York for innovative brand marketing.
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Marc de Swaan Aron
Marc de Swaan Arons is an acknowledged thought-leader in the burgeoning area of global marketing leadership and
the co-author of the best-selling marketing book THE GLOBAL BRAND CEO – How to Build the Ultimate Marketing Machine. As Chairman and Co-Founder of EffectiveBrands, he works with many of the world’s most prominent CMO’s and he is a frequent keynote speaker at business schools, companies, and industry conferences. De Swaan Arons co-founded EffectiveBrands in 2001 following a successful career with Unilever working in The Netherlands and New York.
the co-author of the best-selling marketing book THE GLOBAL BRAND CEO – How to Build the Ultimate Marketing Machine. As Chairman and Co-Founder of EffectiveBrands, he works with many of the world’s most prominent CMO’s and he is a frequent keynote speaker at business schools, companies, and industry conferences. De Swaan Arons co-founded EffectiveBrands in 2001 following a successful career with Unilever working in The Netherlands and New York.
Additional ReviewsFor additional reviews, please refer to the Reader Review sections on both Amazon.com and Amazon.co.uk
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